Campaign Level
- Campaign Status (active / inactive / scheduled)
- Campaign name
- Special ad category (if applicable)
- Special ad category ‘countries’ (if applicable)
- Buying type
- Campaign Objective
- Advantage+ catalog ads (if applicable)
- A/B Test
- Advantage campaign budget (on/off)
- Campaign spending limit (if ACB is off)
- Campaign budget type (daily/lifetime)
- Campaign budget ($ amount, in USD)
- Campaign bid strategy
- Ad scheduling
Ad Sets Level
- Status (active / inactive / scheduled)
- Ad set name
- Conversion location
- Performance goal
- Cost per result goal OR bid control (Not applicable if ‘Highest Volume’ is selected)
- Is the correct Dataset selected? (if applicable)
- Conversion event (if applicable)
- Attribution setting (if applicable)
- Facebook page (if applicable)
- Optimization for ad delivery
- When you get charged (if applicable)
- Frequency cap (if applicable, see note)
- Ad set spend limits (if applicable)
- Start Date & Time
- End Date & Time
- Custom Audiences
- Excluded custom audiences
- Advantage+ audience? (Y/N)
- Locations (geotargeting)
- Demo (age and gender)
- Detailed targeting (expand detailed targeting should be checked if used)
- Language (if other than English)
- Audience exclusions
- Placements (Advantage+ placements or specific placements only)
- Devices
- Inventory filter settings
- Publisher block list(s)
- Content type exclusions
- Topic exclusions for Facebook in-stream videos
- Publisher allow lists
Creative Level – Image & Video
- Status (active / inactive / scheduled)
- Ad Name (include name, ad type and flight dates)
- Ad set name (specific to Ad)
- Partnership ad (on/off)
- Facebook page
- Instagram account
- Ad setup (Create new Ad, Use Existing Post, Use Creative Hub Mockup)
- Format (Flexible, Single Image or Video, Collection)
- Multi-advertiser ads (on/off)
- Start Date & Time (ad scheduling)
- End Date & Time (ad scheduling)
- Ad sources (Site Links, Catalog Items)
- Site links (on/ off)
- Flexible media (on/ off)
- Related media (on/ off)
- Custom asset name
- Custom asset placements (where is this ad being served)?
- Custom asset URL (does this custom asset have a specific URL)?
- Automatically crop to square (on/ off)
- Ad preview shows full creative
- Advantage+ creative (on/ off)
- Primary text
- Adv+ Creative Text Generation – Primary text (on/ off)
- Headline
- Adv+ Creative Text Generation – Headline (on/ off)
- Description
- Optimize text per person (enable/ disable)
- Thumbnail image on video
- Correct CTA
- Info labels (on/ off)
- Destination URL
- URL test – click to make sure it directs correctly
- Display Link
- Instant experience
- Browser add-ons
- Languages
- Conversion tracking – pixel turned ON
- App events
- Offline events
- URL parameters
- View tags
- Additional Settings (Ad Dimensions)
Creative Level – Carousel
- Status (active / inactive / scheduled)
- Ad name (include name, ad type and flight dates)
- Ad set name
- Partnership ad (on/off)
- Facebook page
- Instagram account
- Ad setup
- Format
- Start Date & Time (ad scheduling)
- End Date & Time (ad scheduling)
- Multi-advertiser ads (on/off)
- Add a map card showing your nearest stores
- Primary text
- Adv+ Creative Text Generation (on/ off)
- Correct CTA
- Advantage+ creative (on/ off)
- See more URL (optional)
- See more display link
- URL test – click to make sure it directs correctly
- Conversion tracking – pixel turned ON
- App events
- Offline events
- URL parameters
- View tags
- Additional Settings (Ad Dimensions)
Card Details
- Name of image/video
- Headline
- Description (optional)
- Destination URL
- URL test – click to make sure it directs correctly