Summary
Our US-based media agency partner, faced challenges in driving successful results from their campaigns for a $7B Food & Beverage client. They were dealing with low conversion rates and high costs per acquisition (CPA), which hindered their campaign effectiveness.
Atidiv partnered with the agency to optimize these campaigns by implementing tailored solutions, resulting in a significant improvement in campaign performance.
Challenges
Low Conversion rate and High CPA
- Underperforming campaigns, with high user drop offs leading to low conversions
- Low conversions were resulting in high customer acquisition cost
Solution
We performed a comprehensive analysis to identify the underlying issues and developed customized solutions to address them effectively.
Deep dive investigation
We discovered that the limited audience targeting was preventing the campaigns from reaching a broader pool of potential customers.
Expanded High-Intent Audiences
We added additional audience segments based on user interests, behaviors, and custom intent signals, focusing on top-performing ads.
Outcome
In just 6 months, our strategic adjustments delivered outstanding results: