How our client saved at least $450K in potential makegoods annually along with additional savings of up to 65% in employee costs.
Summary
Our client is a leading US-based media buying platform with 1300+ employees, generating an annual revenue of $500M+ with presence across 10+ US cities.
The client was facing operational inefficiencies due to high makegood requests and a burdened internal team. Atidiv partnered with the client to optimize key functions, leading to significant improvements in accuracy, efficiency, and cost savings.
Challenge
High Makegood Requests and Resource Allocation.
The client struggled with a high volume of makegood requests due to inadequate internal QA processes. Additionally, their internal team was overwhelmed with manual, repetitive tasks, which hindered their ability to focus on strategic, high-impact work.
Solution
Atidiv provided targeted support across five crucial verticals for Search (Google), Social Media, Youtube and Programmatic Ads to alleviate the client’s operational challenges:
Campaign Setup
Set up end-to-end campaigns based on the media brief, ensuring all elements are in place for optimal performance.
Campaign QA
Conduct thorough QA for pre-launch campaigns set up by the media team, ensuring accuracy and readiness for execution.
Campaign Management
Streamline campaign management by delivering regular optimization recommendations to scale and boost performance.
Reporting & Mapping
Perform in-depth analysis of campaign performance data to inform strategic decisions and drive business growth. Provide additional support in mapping relevant targeting to campaigns and ads.
Tag Management
Configure tags using Google Tag Manager, Tealium IQ, Adobe Analytics, and other tools, ensuring seamless data flow for accurate campaign analysis.
Outcome
Our client saved at least $450K in potential makegoods annually along with additional savings of up to 65% in employee costs. With high quality delivery, the client has scaled Atidiv’s team by ~4.5x in 8 years.
30,000+
600+
100%
>99.9%
$450K
“We are thrilled to commend our partner, Atidiv for their exceptional YouTube Ads management for one of our key clients. Despite the complexity of handling over 50 unique Google accounts, each with its own budget and geo-targeting, Atidiv rose to the challenge with remarkable efficiency and precision.”
Atidiv’s commitment to deadlines ensures we consistently receive high quality work on schedule. Their quality of work matches and often surpasses what our in-house team can achieve.”
– Vice President, Paid social
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