Finance & Accounting

Outsourced accounting services for US small businesses, startups and DTC brands. Our finance team keeps your books, pays your bills, tracks receivables, runs payroll and closes the month in QuickBooks, Xero or NetSuite, with US GAAP-compliant reporting at the end of it. Start with a dedicated bookkeeper, hand over the whole finance function, or bring in CFO-level advice when you need it.

Your books, closed and reported every month

  • Platforms: QuickBooks, Xero, NetSuite, Sage, Bill.com and Gusto, among others.
  • The team: trained bookkeepers and accountants in India and the Philippines, supervised by a team lead and an account manager, working the hours you set, including weekends.
  • Quality: a three-stage quality check on every close, before anything reaches you.

16+

Years of finance and accounting work

95%

Client retention

3-stage

Quality review on every close

Angellist
Fabletics
Fresh Clean Threads
Home Chef
Justfab
Shoedazzle
Squatch
Tirebuyer
Techstyle

Our outsourced accounting services, by function

One team covers the whole finance function, or any part of it: bookkeeping, accounts payable and receivable, the month-end close, payroll, financial reporting, planning and CFO advisory for startups, setup and migration, and dedicated staff, either a bookkeeper of your own or offshore accountants. For online sellers, we also offer ecommerce bookkeeping services and accounting for Shopify and Amazon sellers. The last three cards show how the month is closed.

Bookkeeping and
the monthly close

Financial process
setup and clean-up

Planning and
CFO advisory

The close: record and reconcile

The close: adjust and review

The close: report and look ahead

Who we work with

Small businesses and startups

From first setup to a finance function that keeps pace with growth: clean books, a monthly close and investor-ready statements. More on startup accounting and small business bookkeeping.

Fractional CFOs

An offshore team that runs the books and the reporting underneath your advice, so your hours go on strategy for your clients rather than processing.

Accounting firms

Trained staff who work inside your firm's process and software, for CPA firms, bookkeeping firms and advisory practices across the US. More on offshore staffing for accounting firms.

Consumer brands and DTC companies

Bookkeeping, inventory accounting, payment reconciliation and cash flow reporting for brands selling online, so the founders can spend their time on customers and growth.

Works in the accounting software you already use

Intuit QuickBooks
NetSuite
Sage
FreshBooks
Zoho Books
Xero
Atidiv transformed our customer support in just five weeks. Their team went live in two days, cleared our backlog within a week, and delivered fast, scalable, data-driven support through peak season.
edley naylor-leyland drool

Edley Naylor-Leyland

Head of Business Operations, Drool

Atidiv was a strategic partner during BFCM, helping us handle peak volume while optimizing performance with their KPI and data expertise.
rene perez hedley and bennet

Rene Perez

Production Manager, Hedley & Bennett

Atidiv has been an outstanding partner for Pool Day, managing our finance needs with competence and responsiveness. Their deep understanding of our business allows them to act proactively, saving our valuable time.

Case Studies:
Our Success Stories.

How Atidiv Delivered 80% Time Savings, 50% Cost Reduction, and 99% Accuracy for an NYC Start-Up

Atidiv partnered with a fast-growing NYC-based start-up generating over $10M in annual revenue to streamline their finance and accounting processes. By addressing issues in bookkeeping, inventory accounting, and cash-flow management, we helped the company achieve significant time and cost savings while improving accuracy.

Essential
Accounting
Package

Monthly, for the whole finance function

Outsource Your Entire Finance & Accounting Function

This package allows you to outsource your complete finance and accounting function, including Accounts Receivable (AR), Accounts Payable (AP), monthly closures, payroll processing, and inventory management.

Flexi Pay-as-you-go
Bookkeeping
Package

Hourly, for a dedicated bookkeeper

Hire a Bookkeeper as You Need

This package provides you with the flexibility to hire a part-time or full-time bookkeeper, ensuring your financial records are managed accurately and efficiently.

Strategic
Advisory
On-Demand

Hourly, for advice when you need it

Expert Guidance for Your Business Through Outsourced CFO Services

Our outsourced CFO services provide executive-level financial leadership: budgeting, forecasting, scenario planning, fundraising, investor reporting, cash flow planning, KPI tracking and growth strategy, shaped around the decisions in front of you. The final figure for any package follows a short call about your transaction volume, entities and the systems you use.

How the team is set up

A typical team is one senior accountant and two junior accountants, staffed from our teams in India and the Philippines and working in your preferred time zone. Its size and scope are set by your business, your scope of work and what you need from it.

A senior accountant

Leads your account, reviews every close before it reaches you and is your day-to-day contact. Owns the close review, reporting and your questions.

Two junior accountants

Record and categorize transactions, reconcile accounts and payouts, and prepare the monthly close. Own bookkeeping, payables, receivables and reconciliations.

Shaped to your business

The team grows or narrows with your size, your scope of work and your requirements, from bookkeeping alone to the full finance function, with CFO-level advice on budgets, forecasts and investor reporting when needed.

How an engagement starts

After onboarding and system setup, many clients are fully running within two to four weeks. Catching up earlier months can take longer, depending on the backlog.

1

Discover

We listen to your needs and identify where we can support you.

2

Develop

We create a tailored plan to achieve your goals.

3

Deliver

We help you grow your business as an extension
of your team.

    Frequently Asked Questions on Finance and Accounting Services

    It runs the day-to-day finance work an in-house team would otherwise do. For us that means bookkeeping, accounts payable and receivable, bank and card reconciliations, payroll, the month-end close, financial reporting, and planning and advisory support, all done in your own accounting system. As the business grows, the same team takes on budgeting, forecasting and financial controls, which leaves the owner free to spend time on growth and customers rather than on the books.

    Absolutely. Our bookkeeping outsourcing services USA are designed for US SMBs, startups, consumer brands, ecommerce businesses, and accounting firms. We provide support for reporting that complies with US GAAP and operate within the accounting systems of your choice.

    It depends on how much you hand over, and pricing is set for each client. You can pay as you go for a part-time or full-time bookkeeper, outsource the whole function with the Essential Accounting Package (receivables, payables, the monthly close, payroll and inventory), or add strategic advisory, including outsourced CFO work. The final figure follows a short call about your transaction volume and the systems you use.

    An in-house team sits next to your other departments and gives you direct control, but every experienced hire adds salary, benefits and management time, and a small team rarely covers bookkeeping, reporting, tax support and systems work equally well. An outsourced team brings those skills together without the hiring. For a consumer brand past $5M in revenue, where sales channels, payment gateways, inventory locations and tax obligations multiply, that usually means more regular reporting on profit, cash flow and working capital, and capacity that grows with transaction volume across your website, marketplaces and retail partners rather than with headcount. Many brands keep a finance lead in-house and outsource the processing and reporting underneath.

    Our team has extensive experience in QuickBooks, Xero, NetSuite, Sage, Bill.com, Gusto, and various other prominent accounting and ERP platforms.

    The accounting system should receive data from everything that touches money: Shopify itself, payment gateways, inventory and fulfillment systems, shipping platforms, the sales tax engine, payroll and the tools that handle refunds. Brands also selling on Amazon, Walmart or other marketplaces need those settlements brought in too. When those feeds post automatically, revenue, refunds and margin by channel can be read without rebuilding them by hand each month, and reconciliation becomes a check rather than a rebuild. Our team works in QuickBooks, Xero, NetSuite, Sage, Bill.com and Gusto, along with other common accounting and ERP platforms.

    Indeed. Our outsourced CFO services deliver strategic financial guidance, budgeting, forecasting, investor reporting, cash flow management, fundraising assistance, and growth planning for businesses aiming to scale.

    Yes, our backlog accounting services assist enterprises in updating their historical bookkeeping, reconciling accounts, reviewing transactions, and generating financial reports to promptly restore precise records.

    The handover usually brings existing problems to the surface: gaps in historical records, inventory valued inconsistently, refunds recorded in different ways, and payments that were never reconciled to orders. Expect to fix some of the process before automating it. A phased handover keeps reporting accurate while that happens: document the controls, run the old and new process side by side for a close or two, and move one entity or function at a time. Months that are behind can be caught up in parallel.

    Choose for the business you will be in two years, not only today’s. Look for experience with high transaction volumes, several entities, international expansion, ERP integration, tax compliance and ecommerce operations. Check how deep the team is, what reporting you will receive and which platforms the team already works in, and put service levels in writing, because finance work gets more complex with every new product line and market. On specialist versus generalist: a firm that knows consumer brands already understands marketplace settlements, inventory accounting, subscription revenue, sales tax and payment reconciliation, though it may charge more. A generalist is often cheaper for standard bookkeeping but needs more direction once you sell across several channels and hold inventory.

    The provider should report to US GAAP and know multi-state sales tax, revenue recognition, payroll rules and your financial reporting obligations. The engagement itself should carry a confidentiality agreement, documented internal controls, access limited by role and a complete audit trail. That matters more when money moves through several marketplaces and payment platforms, because each one is another place a figure can go wrong. Ask how the provider controls access to your systems before anyone logs in.

    Start with timeliness and accuracy: how many days after month end the books close, whether financial statements arrive on the agreed date, how many reconciliations are complete, and how many corrections are needed after close. Then look at the work itself: invoice processing time, receivables and payables aging, and how far the cash flow forecast lands from actual results. Exception rates, audit observations, compliance issues and how quickly finance questions get answered complete the picture. Record the same figures for a quarter before the handover so there is something to compare against.

    Subscription brands depend on recurring billing, predictable collections and well-timed inventory buys. An outsourced team tracks subscription revenue, deferred revenue, renewals, churn, vendor payments and operating costs every month, and keeps a rolling cash flow forecast. That forecast shows funding needs and inventory purchases ahead of seasonal swings in demand, so the brand plans its working capital across the subscription cycle instead of reacting to it.

    Accounts payable (AP) outsourcing hands invoice processing, vendor payments and the related reconciliations to an outside finance team. The flow runs in order: capture the invoice, check it against the purchase order or receipt, route it for approval, schedule and release payment, post it to the ledger, then reconcile and keep the audit trail. The work happens in your own accounting system, such as QuickBooks, Xero or NetSuite, and in the bill pay tool beside it, and approval limits and payment release usually stay with you.

    Mostly to keep payables accurate and on time without adding finance headcount as invoice volume grows. An outsourced team processes invoices faster, catches duplicate payments and data entry errors, and pays on schedule, which protects vendor relationships and avoids late fees. Paying on time also lets you take early payment discounts where suppliers offer them. The in-house finance team gets back the hours it spent keying invoices and puts them into cash flow planning and analysis.

    The usual ones are manual invoice entry, approvals that sit in someone’s inbox, duplicate payments, vendor records that disagree with each other, and reconciliations that run into the next month. An outsourced AP team standardizes how invoices come in, chases approvals on a set schedule, cleans the vendor master file and reconciles every cycle. Because every invoice sits in one queue, you can see at any point what you owe, to whom and when it is due.

    The main ones are integration problems with your accounting system, slower answers when a question crosses time zones, less day-to-day visibility into the work, and reliance on one provider. Weak governance makes each of them worse. All four have a fix you can agree before starting: written approval limits and payment release rules, a shared queue you can see into, an agreed response time for questions, and a monthly review of accuracy and exceptions.

    Ask for encryption in transit and at rest, multi-factor authentication, role-based access so each person sees only what their job needs, continuous monitoring and a complete audit trail. On standards, ask which independent reports the provider holds, such as a SOC 1 report, and read them, and whether it works to ISO 27001. If you hold data on European vendors or customers, GDPR applies too. Any change to a vendor’s bank details should need a second person to verify it.

    The provider should work inside your accounting or ERP system rather than a copy of it, and connect to the tools around it: bill pay software, purchase order and procurement tools, bank feeds and document storage. That keeps one record of every invoice from receipt to payment, with nothing re-keyed between systems. Ask for a provider that already works in your stack rather than one that asks you to move invoices into its own portal.

    Track invoice processing time, cost per invoice, payment accuracy, exception rate, duplicate payments caught, early payment discounts captured and days payable outstanding (DPO). Fewer payment queries from vendors is a useful check on vendor satisfaction. To judge ROI, set cost per invoice and processing time against what the same work cost in-house, then add the discounts captured and the late fees avoided.

    It starts with an assessment of invoice volumes, approval chains and systems. Next come the rules: approval limits, payment run dates and how exceptions are handled, plus a clean-up of vendor master data and agreed service levels. Systems are then connected and tested on a sample of real invoices. The handover runs in phases, one entity or vendor group at a time, and regular governance reviews keep accuracy and turnaround on track once the work is live.

    When a brand opens new sales channels, markets or product lines, supplier count and invoice volume grow faster than the finance team. Outsourced AP adds processing capacity without matching hires, and the same approval rules and checks hold at much higher volume. Finance leaders keep clear sight of cash going out, and suppliers are paid on time through the growth.

    Yes. FP&A sits in our financial advisory work: budgeting and forecasting tailored to your business objectives, cash flow analysis, scenario planning and performance reviews that identify areas for improvement. The planning runs from your books in QuickBooks, Xero or NetSuite, and financial reporting feeds the same model. Where the work needs an executive owner, it becomes part of our outsourced CFO service.

    By showing which channels, customer segments and products actually make money once acquisition cost, returns and fulfillment are counted. That profitability view moves spend away from channels that bring in one-time buyers. Forecasting then shows where money spent keeping customers returns more over time than money spent finding new ones. The ratio to watch every month is customer lifetime value against customer acquisition cost, split by channel and by cohort.

    Larger finance teams plan in dedicated platforms such as Anaplan, Workday Adaptive Planning or Oracle EPM, and report through BI tools such as Microsoft Power BI or Tableau. Many growing DTC brands still plan in spreadsheets fed from QuickBooks, Xero or NetSuite, which works until the model needs data from several systems at once. The right tool is the one that brings financial, operational and customer data into one place, because that improves forecast accuracy and cuts manual work.

    Net Promoter Score, CSAT, Customer Effort Score and the trend in customer feedback. On their own they measure sentiment. Combined with retention rates and repeat purchase behavior, they become leading indicators of revenue: a fall in satisfaction in one cohort tends to show up in repeat orders before it shows up in the P&L. Tracking the two together lets finance flag a revenue risk, or a growth opportunity, earlier.

    An external consultant or outsourced FP&A team starts without a hiring process, brings methods seen at other companies and carries no long-term commitment, which suits a new model, a fundraise or a one-time review. An internal team learns the business in depth and keeps the analysis running as operations change. Many growing DTC brands combine the two: outside specialists build the model and reporting, and an internal owner runs and refines it over time.

    Connecting a customer data platform to the planning model gives finance current figures for purchase frequency, retention by cohort and acquisition cost, instead of a quarterly export. Customer lifetime value forecasts then move with real behavior, and customers can be segmented by profitability rather than revenue alone. That supports sharper decisions on marketing spend and retention offers, and gives finance and marketing one revenue projection they both trust.

    Start with cohort analysis: group customers by first-order month and track how many buy again and how much they spend. Add predictive models, from regression to machine learning, to estimate which customers are at risk. Tie the result to lifetime value so churn is expressed as future revenue, not just a percentage. Scenario modeling then shows what a given improvement in retention would do to cash flow and growth.

    It turns planning from a report on last month into a view of the quarters ahead. Combining historical financials with sales, customer and operational data surfaces trends that standard reports miss, such as rising return rates in one channel. Predictive analytics then estimates revenue, costs and cash flow under different scenarios, so leadership can set budgets with more confidence and respond sooner when the market moves.