kpo
What are the common challenges D2C companies face when implementing KPO for sentiment analysis?
One of the biggest challenges is consolidating customer feedback scattered across multiple channels, such as support tickets, social media, reviews, emails, and live chat conversations. Since these sources generate structured and unstructured data simultaneously, maintaining consistency and accuracy in sentiment interpretation becomes increasingly difficult. Additionally, language nuances, sarcasm, regional expressions, and evolving customer behavior can reduce analytical precision if models are not continuously refined.