How Outsourcing Social Media Management Can Improve Customer Experience

Outsourcing social media management means delegating online brand activities to external specialists. These professionals handle posting, audience communication, and campaign execution. It allows companies to maintain their online brand reputation (ORA) without building an internal department.

As of February 2025, about 5.24 billion people use social media! Do you still think it’s just a place where friends share photos or post jokes? Nope! In 2025, it is a place where people:

• Discover brands
• Explore new products
• Decide who to trust with their money

For business owners like you, this makes social media much more than a casual platform. Nowadays, it’s a direct bridge to customers! Bryan Weiner, former CEO of Comscore, explained it best – “Social media allows businesses to cut out the middleman and build relationships with customers themselves”.

So, do you have the resources to professionally manage your social media handles? Why build or run an in-house team when you can outsource social media management​ to popular agencies, like Atidiv. 

In this article, let’s understand what outsourced social media management is and its several benefits. Next, we will learn how Atidiv can help you!

What is Outsourced Social Media Management?

Outsourcing social media management is the process of hiring a third-party company or agency to run your social media accounts. In 2025, many D2C companies and consumer brands earning $5M+ revenue have chosen this option because they usually don’t have the skills, time, or staff to handle it on their own.

Please realize that the level of outsourced social media management depends on your real business needs. For example,

• Some companies only outsource specific tasks, like making videos or designing posts.
• Whereas others outsource 100% of the process:
  • Creating content
  • Posting regularly
  • Replying to comments
  • Running ads

Top destinations? Studies show that countries like Malaysia, the Philippines, and India are top destinations for outsourcing social media monitoring. The rates available here are as low as $12 to $20 per hour. They are significantly cheaper than U.S. or UK costs.

5 Major Benefits of Outsourcing Social Media Management in 2025!

If we talk about the major drivers, most companies outsource social media management to:

• Achieve cost savings
• Gain access to social media professionals
• Benefit from advanced AI tools they might not afford on their own

Probably, that’s why more than 50% of U.S. companies now outsource digital marketing services. Need more clarity? Check out these five major benefits of outsourcing social media management:

1. Outsourcing Fills the Expertise Gap

As a VP or senior manager of D2C companies or consumer brands, you must have felt that your in-house team is skilled in one part of social media (but not in all). For example, 

• They might be good at writing blog or social media posts, but struggle with analytics.
• Or, maybe they engage followers well but cannot produce creative videos.

Now, outsourcing social media management solves this problem! An expert digital customer experience solutions provider, like Atidiv, maintains a basket of social media experts holding specializations in all the required niches. By hiring such agencies, you can fill the expertise gap and gain maximum results. 

2. Save Staff Time and Focus More on Core Segments

Running a business leaves little time to manage multiple social platforms! According to the BBC, even experts admit time is the biggest reason brands struggle with social media. Now, add to that the fact that there are at least 14 platforms with over half a billion active users each! 

Don’t you think it will become overwhelming for the in-house team? By outsourcing social media management, you can take this weight off your shoulders and instead focus on core business segments, like sales growth, product quality, and more.

3. Cut Down High Costs

Hiring an in-house social media manager is expensive! Glassdoor reports salaries range from $54,000 to $98,000 a year, and in big cities like New York or San Francisco, it’s often on the higher side. 

Is that it? Nope! Then come extra costs, such as:

• Employee benefits
• Advanced tools
• Training programs
• Recruiter fees 

That’s why outsourcing social media management is often a better option for D2C companies and consumer brands (especially earning $5M+ revenue) because you pay only for the services you need without the heavy overhead.

4. Stay Ahead of Trends

Social media changes constantly! As Kami Huyse, CEO of Zooetic Media, says: “The first rule of social media is that everything changes all the time.” For example, 

• New platforms appear, like Meta’s Threads, and customer preferences change.
• Nowadays, short videos outperform long text posts.

Now, for you, as a business owner, keeping up with these latest trends can be exhausting! By outsourcing social media management, you can rely on professionals whose job is to:

• Track these changes

and

• Adapt your social media strategy

5. Enjoy Professional Online Reputation Management (ORA)

Social media is also a risky place for businesses! Yes, some businesses regularly receive:

• Negative comments
• Bad reviews
• Sensitive issues 

A wrong response (or no response) at these critical junctures can harm your brand’s reputation. Now again, outsourced professionals are trained to handle these situations.

They already have systems in place for dealing with:

• Crises
• Controversies
• Online backlash

They also know how to maintain the right brand tone in stressful moments! For a public-facing business, this kind of support can be the difference between a minor issue and a major reputation crisis.

How Atidiv Can Help You?

Atidiv is a customer experience specialist with over 15 years of experience and a client base of more than 70 businesses worldwide. Our expert team helps brands in managing their:

• Social media presence
• Customer interactions
• Online reputation

Check Out Atidiv’s Latest Social Media Support Services!

Atidiv’s team of experts serves leading businesses, such as JUSTFAB, FreshCleanThreads, SHOEDAZZLE, TechStyle, TireBuyer, and more. Our solutions are ideal for D2C companies and consumer brands earning $5M+ revenue and operating in multiple regions, such as the US, UK, and Australia.

Maintain a Strong Online Reputation in 2025. Outsource Social Media Management to Atidiv!

Outsourced social media management means handing over your brand’s online presence to external experts/ agencies. Depending on the extent of outsourcing, they can handle everything from content to customer interactions. 

For D2C companies and consumer brands operating in the US, UK, and Australia, this brings several advantages:

• Cost savings by avoiding heavy in-house expenses
• Access to specialized expertise across different areas of social media
• The ability to stay updated with the latest trends 

So, want to shed this extra burden? In 2025, you can outsource social media management to Atidiv and build a positive online reputation. Book your free consultation today! 

Outsourcing Social Media Management​ FAQs

1. Why should I outsource social media management instead of hiring someone in-house?

If you plan on running and building an in-house team, you will be required to:

• Pay salaries and benefits
• Run training programs
• Incur recurring subscription costs of advanced software

By outsourcing social media management, you can save all this cost. Instead, you only pay for the services you need. There is no need to worry about overheads or long-term commitments.

2. How do I know if outsourcing is right for my small business?

If you lack time, expertise, or resources to manage social media handles, outsourcing is worth considering! By outsourcing social media management, you can make sure your brand:

• Stays active online
• Responds to customers promptly
• Follows the latest trends

3. Will outsourcing social media management take away my control over my brand voice?

No! A good agency, like Atidiv, works closely with your staff and tries to understand your:

• Brand’s tone
• Business values
• Goals and objectives

Next, they create customer support strategies as per your vision. Also, they offer you regular updates and reports. Please realize that you remain 100% in control! It’s just that the execution is handled by professionals.

4. Is outsourcing social media management too expensive for small businesses in 2025?

If you compare hiring a full-time employee (with salaries and benefits), outsourcing is often more affordable. You don’t need to pay for infrastructure or recruitment costs. Instead, you get access to advanced tools and receive round-the-clock support. 

5. Can outsourcing social media management grow my business? Or, is it just about managing posts?

In 2025, outsourcing social media management isn’t just about posting content! Leading agencies, like Atidiv, also:

• Track performance
• Engage with customers
• Manage complaints
• Use proactive outreach to drive sales

The benefit? Your social media works as both a customer service channel and a growth tool for your business.