The Benefits of a 24/7 Social Media Assistant for Your Brand

A social media assistant is a professional who manages your online brand activity across digital platforms, like LinkedIn, X, Facebook, TikTok, and Instagram. They are experts in handling multiple tasks such as publishing posts, tracking audience interactions, and analyzing performance data.

In 2025, social media users had grown to more than 5.2 billion and now represent roughly 64% of the global population! A recent study by SproutSocial found that around 81% of consumers say they are encouraged by social media to make spontaneous purchases multiple times per year.

Want to catch on to this trend of “impulse buys due to social media” in 2025? A 24/7 social media assistant is what you need! You can hire these professionals via leading social media customer service outsourcing agencies. 

Such assistants manage your online presence and try to attract more customers. Usually, they create content, schedule posts, and respond to your business followers.

So, do you want your brand to stay active across platforms? In this article, you will learn what a social media assistant does, how social media monitoring works, and the benefits of hiring a 24/7 assistant to support your growth.

Who is a 24/7 Social Media Assistant?

A social media virtual assistant (VA) is a remote professional. They are skilled in social media monitoring and can track your multiple online handles. Primarily, the role of a social media assistant is to keep your online presence “active”. 

For leading D2C companies and consumer brands (earning $5M+ revenue), social media can play a big role in:

• Attracting customers
• Building trust
• Competing with larger brands

Without regular posting and engagement, it’s easy to lose visibility! A VA makes sure your accounts stay active and consistent. For D2C companies and consumer brands operating in multiple markets, like the US, UK, and Australia, leading social media support services​ providers, like Atidiv, offer 24/7 coverage through a team of VAs working in different shifts. 

How Does Social Media Monitoring Work?

For those unfamiliar, social media monitoring is the process of tracking what people are saying (on different platforms) about your:

• Business
• Products
• Competitors
• Industry

Through such monitoring, you, as a business owner, can easily understand customer opinions and even spot the latest trends. For more clarity, let’s see how a social media assistant performs social media monitoring:

Step I: Identify Keywords and Topics

Firstly, you tell your hired social media assistant what you want to track. Mostly, businesses prefer tracking:

• Their brand name
• Product names
• Competitor names
• Industry-specific terms

Step II: Use Monitoring Tools

Next, the social media assistant uses software (like Hootsuite or Sprout Social) to gather:

• Mentions
• Comments
• Hashtags
• Discussions

All this collected data is related to your keywords and is stored at a centralized location. 

Step III: Analyze the Conversations

Now, the assistant reviews what people are saying by looking at:

• Common questions
• Complaints
• Praises

They try to find whether the sentiment is positive, negative, or neutral. 

Step IV: Respond and Engage

Lastly, the social media assistant replies to customer queries and resolves complaints. They also thank users for positive feedback and track how customer opinions are changing (say weekly or monthly). 

Most VPs, directors, and senior managers of leading D2C companies and consumer brands use this data to refine their:

• Marketing
• Product features
• Customer service approach

5 Major Benefits of 24/7 Social Media Assistant

Did you know? The average user spends about 2 hours and 24 minutes daily on social platforms! Yes, and a significant portion of this time is spent interacting with social media assistants and browsing different products. 

Are you still ignoring the power of these digital platforms? Don’t make this mistake and hire a 24/7 virtual assistant in 2025. Check out how they can help you:

1. Significantly Boost Your Business Productivity

Research shows that social media customer service outsourcing to VAs can increase productivity by up to 30%. Why? That’s because a VA can take care of time-consuming activities such as:

• Creating posts and graphics
• Scheduling content on different platforms
• Responding to comments and messages
• Tracking performance and preparing reports 

Popular research found that, on average, outsourcing these tasks can save you 12 to 18 hours per week as follows:

2. Gain Access to Specialized and Trained Agents

Outsourced social media support lets your business enjoy skills that are not easy to build in-house. Most VAs offered by leading outsourcing agencies bring specialized knowledge, such as:

• Content creation: Writing social media posts, designing graphics, and preparing articles.
• Analytics: Studying data to see what works and what needs to change.
• Trend awareness: Tracking new updates and industry trends so your brand stays relevant
• Community management: Responding to followers and keeping conversations active.
• Platform expertise: Knowing how to get the best results from platforms like Facebook, Instagram, LinkedIn, or X. 

Without this expertise, your social media growth may be limited. That’s why growing D2C companies and consumer brands operating in multiple regions, such as the US, UK, and Australia, outsource social media support services. The benefit? They can easily maintain a strong online presence and stand out from competitors.

3. Cut Costs + Improve Quality

Hiring a 24/7 social media assistant can reduce costs by up to 78% compared to a full-time social media manager. The main reason is that with a VA, you only pay for the services you need. You don’t have to cover additional expenses like:

• Employee benefits
• Office space
• Conducting training sessions

For more clarity, below is a full-time employee vs. a virtual social media assistant comparison: 

4. Don’t Commit Costs! Instead, Scale As Per Business Needs

One of the main advantages of hiring a social media assistant is “scalability”. This means you can increase or decrease their workload based on your business needs. Let’s see how:

5. Start Benefitting from the Latest AI Technologies

Studies show that about 80% of organizations are engaging with AI in some capacity for social media, with 35% fully deploying AI tools and 42% in pilot stages. Whereas, there are only 13% companies that have no plans to adopt AI for social purposes. 

Are you among them? Don’t be! Check out these two popular research findings: 

In 2025, if you are not using the latest artificial intelligence technologies, you are certainly missing the beat! As a solution, you can outsource social media support to leading agencies like Atidiv, which uses the latest technologies and software in the social media space. 

Outsource Social Media Support to Atidiv. Achieve Up to 60% Cost Savings in 2025!

A social media assistant is a virtual professional who manages and monitors your social media accounts. Their work includes social media monitoring, which is related to tracking:

• Mentions
• Comments
• Latest trends

Also, they try to understand customer sentiment and respond to customer queries within a minimum time. Want to save cost + free up your time for business growth? 

In 2025, you can outsource social media support services to Atidiv. We can offer you an experienced team of social media assistants that can provide round-the-clock 24/7 coverage. 

With 15+ years of experience and serving 70+ clients, including ShoeDazzle, HomeChef, Fabletics, and Squatch, Atidiv is a CX specialist. To know more, book your free consultation today! 

Social Media Assistant FAQs

1. Why should I hire a social media assistant instead of a full-time employee?

A 24/7 social media assistant offered by any leading agency always costs less. That’s because you can avoid expenses like:

• Employee benefits
• Office space
• Training costs

Instead, you pay only for the services you need. 

2. Can outsourcing agencies really manage my social media 24/7?

Yes. Many leading social media support agencies, like Atidiv, provide round-the-clock coverage. They offer a team of social media assistants who work in different shifts to cover your multiple international markets. 

This allows your brand to maintain an active social media presence even outside regular working hours. 

3. How do social media assistants handle brand consistency?

Social media assistants of good outsourcing agencies follow your:

• Brand guidelines
• Product/ company tone
• Writing style

They do so in every post, reply, and marketing campaign. In this way, they try to create a unified voice across platforms (like Facebook, Instagram, and LinkedIn), which makes your brand recognizable to your audience. 

4. What tasks will a social media assistant take off my plate in 2025?

Usually, social media assistants handle time-consuming tasks such as:

• Creating posts and graphics
• Scheduling content
• Replying to comments and messages
• Tracking analytics
• Monitoring mentions

This frees up time for your in-house staff, which can be better spent on growth activities like new product launches or entering a new line of business.

5. Do social media assistants use advanced tools like AI?

Yes! Leading agencies, like Atidiv, equip their VAs with the latest artificial intelligence tools for:

• Content creation
• Trend tracking
• Engagement analysis

As a small business, you may not have access to these technologies. By outsourcing social media support services, you gain these advanced capabilities without any extra investment.