Some bookkeeping software alternatives to PwC Connect software are airCFO, Finta, Bench, Zeni, and QuickBooks Online. These are service-based options that offer automated bookkeeping, reporting, and tax management tools. They are specifically designed for startups and growing companies.
PwC Connect Software is a bookkeeping service that helps small and mid-sized businesses stay on top of their finances. It gives you automated daily, weekly, and monthly closings, real-time dashboards to track important numbers, and support from a dedicated PwC professional.
Yes, it is a strong tool, but it might still not fit every startup’s needs! Read this article to learn the “why” and then check out five bookkeeping software alternatives you may consider in 2025. Then, you will know about some hidden costs of these tools and understand why outsourcing bookkeeping can be a better option.
Why PwC Connect Software Might Not Fit Every Startup in 2025?
PwC Bookkeeping Connect is a top financial management software for startups. However, it may not suit every D2C company or consumer brand due to their different needs, smaller budgets, and the need for more flexible or digital-first solutions.
Let’s check out some main reasons why PwC Connect software might not be ideal for every startup:
| Reason | Explanation |
| Cost |
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| Flexibility |
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| Self-Service Preferences |
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| Industry-Specific Needs |
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Don’t Like PwC Connect Software? 5 Bookkeeping Software Alternatives You May Consider in 2025!
So now you know that PwC Connect software is excellent for many businesses, but it might not be suit D2C startups with limited budgets, or those in search of advanced accounting automation tools. Such consumer brands may benefit more from alternative accounting and bookkeeping solutions.
Below is a list of five alternatives to the PwC Connect software, VPs or directors of growing D2C companies can prefer in 2025:
1. airCFO
airCFO is a financial services company for startups. They don’t just offer bookkeeping! Instead, they provide a complete financial structure for growing businesses. Their services include:
- Accounting & Bookkeeping: Track your income, expenses, and maintain clean books.
- CFO Services: Fractional or part-time CFO help for strategic financial decisions.
- Tax & Payroll: Prepare taxes, manage payroll, and ensure compliance.
- People Ops & HR: Support hiring, payroll, and employee management.
- Industries Supported: Startups in IT, finance, healthcare, real estate, construction, hospitality, aerospace, and more.
Plans and Pricing:
- Launchpad: Accounting $500/month, Finance $315/hour, Tax $750/year, People Ops $750/month
- Launch: Accounting $1,250/month, Finance $1,600/month, Tax $2,200/year, People Ops $1,600/month
- Iterate: Accounting $1,900/month, Finance $2,500/month, Tax $3,600/year, People Ops $2,500/month
airCFO may act like a financial partner! It can guide startups through growth and provide advice beyond just bookkeeping.
2. Finta
Finta is a digital bookkeeping platform designed for startups. It replaces traditional bookkeeping tools and services by giving you clean books and tax filings in one place.
Services offered by this bookkeeping software alternative are:
- Bookkeeping and daily financial tracking
- Tax filings (add-on)
- R&D Tax Credits (add-on)
- Real-time financial dashboard
Plans and Pricing
- Startup Plan: $100/month (for early-stage startups up to Seed funding)
- Growth Plan: $250/month (for startups growing beyond Seed)
Finta may allow VPs and directors of growing D2C companies to keep track of their finances without hiring a full accounting team.
3. Bench
Bench is a financial management service for small businesses. It provides both bookkeeping and tax services using a team of experts combined with software. This top financial management software for startups covers almost every sector, including retail, tech, healthcare, manufacturing, finance, and non-profits. Let’s see what services it may offer:
- Bookkeeping and financial reporting
- Tax preparation and filing
- Specialized bookkeeping or catch-up services
Plans and Pricing
- Essential Plan: $249/month annually or $299/month monthly
- Premium Plan: $399/month annually or $499/month monthly
- Catch-Up Bookkeeping: Starting $199/month
- Specialized Bookkeeping: $100/month
Bench is useful if you want a dedicated team handling your books while giving you regular financial reports.
4. Zeni
Zeni is an AI-powered accounting and bookkeeping solution for tech startups. It focuses on automation and real-time insights. Services offered by this bookkeeping software alternative to the PwC Connect software are:
- AI Bookkeeping, which automatically records transactions
- Bill payments and reimbursements
- Payroll management
- Fractional CFO support
- Annual tax returns
Plans and Pricing
- Starter Plan: $549/month
- Growth Plan: $799/month
- Enterprise Plan: Custom pricing
Zeni is good for startups that want automated bookkeeping combined with strategic financial advice.
5. QuickBooks Online (QBO)
QuickBooks Online is a cloud-based accounting software widely used by small businesses. It lets you manage almost every financial task digitally. Some common features of this tool are:
- Invoicing and expense tracking
- Bank and credit card reconciliation
- Payroll and tax management
- Inventory tracking
- Financial reporting (cash flow, P&L, balance sheet)
If we talk about benefits, as a business owner, you can get real-time access to your financial data. Also, QBO helps in tax filing, generates detailed financial reports, and integrates easily with other business tools like CRM.
Tools = Hidden Costs + Need for a Dedicated Staff! Instead, Hire Atidiv As Your Bookkeeping Partner in 2025
Being a VP or director of a D2C company, you must be aware of several hidden costs these tools bring, such as:
- Expensive subscriptions
- Add-on module charges
- Extra cost to access premium features
Now, beyond the software itself, to run these tools and gain the most from them, you usually need a team of dedicated staff members. They manage data entry, reconciliations, reporting, and troubleshooting. Hiring such personnel further adds recurring costs to your business.
That’s why in 2025, many D2C companies and consumer brands are avoiding these challenges by partnering with leading accounting companies in the USA, like Atidiv. Our expert team offers comprehensive bookkeeping services, which include:
- Daily transaction management
- Accounts receivable and payable
- Monthly bank and credit reconciliations
- Preparation of detailed financial statements.
Additionally, we also provide advanced solutions such as budgeting and forecasting, cash flow analysis, performance reviews, and guidance on funding options. Our services start at only $15 per hour. For more information, book your free consultation call today!
Bookkeeping Software Alternatives FAQs
1. Are accounting software tools enough for my startup in 2025?
Accounting software may automate tasks, but in 2025, startups still face challenges like:
- Complex reporting
- Cash flow analysis
- Tax compliance
Always remember that tools alone cannot replace expert judgment. You will always need to hire in-house experts or a dedicated accounting partner, like Atidiv. Through outsourcing, you can save up to 60% as compared to running in-house support teams.
2. Why do bookkeeping tools feel expensive even with basic plans?
Most tools have hidden costs, such as:
- Add-on module costs
- Advanced reporting expenses
- Integration charges
- Extra user license fee
Additionally, you may need trained staff to manage them, which makes the total expense higher than initially expected.
3. Do I need human staff to run accounting software effectively?
Even top financial management software for startups requires someone to manage:
- Daily entries
- Reconciliations
- Reporting
- Troubleshooting
Most D2C companies and consumer brands often underestimate this need, which leads to errors or missed deadlines. The solution? You may hire an accounting outsourcing company in 2025. Its accounting professionals work dedicatedly on your project and make sure your in-house operations run smoothly (without overburdening your core team).
4. What are some good alternatives to the PwC Connect software?
If PwC Connect feels too costly or complex, you may consider these bookkeeping software alternatives:
- airCFO
- Finta
- Bench
- Zeni
- QuickBooks Online
These platforms offer different levels of automation, pricing, and support. The right choice depends on your business size, budget, and whether you prefer software or full-service bookkeeping support.
5. How common is outsourcing accounting and bookkeeping in 2025?
In 2025, about 37% of U.S. companies have outsourced their accounting or bookkeeping tasks. Outsourcing allows growing D2C companies to reduce their workload and, at the same time, improve the accuracy of their financial records.
6. Can I actually save money by outsourcing my bookkeeping?
Yes! Studies show that companies report cost savings of 20 to 60% through outsourcing. How? That’s because you:
- Avoid hiring full-time accounting staff
- Cut software and training expenses
- Gain access to expert professionals
In addition, outsourced teams often improve compliance and minimise legal issues.