Kushal MB

Kushal MB

Head of Growth

About the Author

Kushal doesn’t just talk growth—he builds it, scales it, and systematizes it. At Atidiv, he heads growth with a focus on performance-led marketing, product positioning, and cross-functional strategy. His prior stints at BYJU’S and Allen Digital saw him wear multiple hats across marketing, sales, and user experience—all anchored in data and execution. As former consultant at Bain, he advised Fortune 500s and brings that rigor to high-growth D2C brands looking to grow smart, not just fast.

Kushal MB's Picks

IT Support for the Hospitality Industry Key Considerations and Benefits

IT Support for the Hospitality Industry: Key Considerations and Benefits

The utilisation of IT in the hospitality industry demands an...

10 min read May 7, 2025

Strategies to Prevent Workplace Burnout and Boost Morale

Strategies to Prevent Workplace Burnout and Boost Morale

Preventing workplace burnout refers to proactive efforts that reduce chronic...

9 min read May 4, 2025

Crafting Effective SLAs Key Components and Best Practices

Crafting Effective SLAs: Key Components and Best Practices

Service Level Agreements (SLAs) are legally acceptable contracts executed between...

9 min read May 3, 2025

11+

Years of personal experience

EXPERTISE

Growth strategy
Sales funnels
Product marketing
Data-led execution

EDUCATION

MBA from IIM Bangalore
Bachelors’ from Indian Institute of Technology, Madras

“Growth isn’t just numbers—it’s about creating systems that scale without compromising your core strengths ”