Scaled AdOps & Programmatic Ops from 3 to 15 FTEs in 6 Weeks Post-Acquisition

SUMMARY

54 Accounts, 900+ Campaigns Transitioned in 6 Weeks — With Zero External Errors

Atidiv partnered with a US-based media agency following its 2025 acquisition by a global media company. The acquisition caused managed accounts to surge from 8 to 54 — a 6.75x jump — overnight, requiring operations to scale from 3 to 15 FTEs without disrupting live campaigns or service quality across the newly added portfolio. Atidiv executed a structured 6-week transition plan, deployed dedicated management support, brought in a dedicated trainer for all 15 new hires, and placed a Senior POC with the client throughout. Result: all 54 accounts (900+ campaigns) transitioned within the planned window, 100% quality maintained with zero external errors, and FTEs scaled 5x — from 3 to 15.

CHALLENGE

A 6.75x Account Surge, a 5x Staffing Requirement, and Zero Room for Error on Live Campaigns

The acquisition created three simultaneous pressure points — an immediate volume surge, an aggressive staffing and ramp timeline, and a quality bar that could not slip on campaigns that were already live.

• Sudden account surge post-acquisition: The client’s 2025 acquisition by a global media company grew managed accounts from 8 to 54 — a 6.75x jump — with no lead time to prepare.
• Aggressive scale-up timeline: Operations needed to scale from 3 to 15 FTEs fast, without disrupting live campaigns or service quality on the newly added portfolio.
• Quality assurance at speed: 15 new hires had to be trained on account nuances and processes quickly enough to keep delivery error-free from day one.

SOLUTION

A Structured 6-Week Transition Plan, Dedicated Management, Expert Training, and a Senior Client POC

Atidiv deployed a four-pillar approach designed to absorb the volume surge, maintain quality throughout the transition, and set the expanded team up to operate independently from day one.

Planned Transition

Built a structured, week-on-week account transition plan across a 6-week window to move all 54 accounts (900+ campaigns) without disruption to live delivery.

 Management Support

Deployed dedicated Assistant Managers and Team Leads to manage and scale operations from 3 to 15 FTEs — ensuring oversight and decision-making kept pace with the volume increase.

 Training & Account Nuances

Brought in a dedicated trainer so every new hire ramped up on current processes, account nuances, and best practices — enabling error-free delivery from the first week on account.

 Dedicated POC

Placed a Senior Dedicated POC with the client to keep communication and ownership consistent throughout the transition — a single point of accountability across all 54 accounts.

OUTCOME

54 Accounts Transitioned On Schedule, 100% Quality Maintained, Team Scaled 5x

By combining a structured transition plan with dedicated management, hands-on training, and senior client oversight, Atidiv absorbed a near-overnight 6.75x account surge — without a single external error across 900+ live campaigns.