Structured QA and Engineered Turnarounds Eliminated Makegoods and Scaled Delivery from 1 to 14+ Accounts with Just 5 FTEs

SUMMARY

From Reactive Chaos to Structured Scale — 1 to 14+ Accounts, Zero Makegoods

Atidiv partnered with a leading Australian digital media agency to take over paid media operations across a multi-brand eCommerce group and a national AUS & NZ retail account. The agency was struggling with missing QA on campaign setups, delayed weekly reporting, and no operational infrastructure to scale. With just 5 FTEs, Atidiv designed and implemented a two-step, budget-tiered QA framework, engineered a reporting rhythm that met a hard Monday 10:45 AM–1:00 PM AEST deadline, and built the SOPs and role structures needed to absorb high-volume, fast-turnaround eCommerce work. The result: 100% on-time delivery, zero makegoods since the QA framework went live, and growth from 1 to 14+ accounts under management.

CHALLENGE

Makegoods From Missing QA, Late Reports, and Operations That Couldn’t Scale

The agency was running high-velocity paid media operations without the QA structures, reporting discipline, or operational infrastructure to sustain growth. Three compounding problems were creating risk for end clients.

• Makegoods from missing QA: Setups went live with no second review or budget-linked sign-off; errors reached live campaigns and forced makegoods to end clients.
• Delayed weekly reporting: Four major accounts due every Monday, 10:45 AM–1:00 PM AEST, and reports were routinely late and insights inconsistent.
• Reactive, unscalable operations: High-velocity eCommerce promos with short TATs, but no SOPs, ownership model, or trackers to absorb the volume.

SOLUTION

A Two-Step QA Framework, an Engineered Reporting Rhythm, and Full Operations Coverage Built to Scale

Atidiv designed an end-to-end operational engine — from setup QA through to reporting delivery and scale — eliminating the gaps that were causing makegoods and missed deadlines.

Two-Step QA on Every Setup

Peer QA on the build, final QA before launch. Budget risks mitigated with a tiered approval model:

Process Structure to Meet TAT

• Reports prepped and populated by Friday; Monday reserved only for final numbers, QA, and delivery — ensuring the hard 10:45 AM–1:00 PM AEST window was consistently met.

Full Operations Coverage

Bulk implementations, weekly/monthly reporting, Looker Studio dashboards, promo tracking, 3x-weekly pacing reviews, spend reconciliation, Shopify revenue tracking.

Designed to Scale

SOPs, role-based platform ownership, and client-specific training behind every workstream — so the same 5-FTE team could absorb account growth without quality degradation.

OUTCOME

100% On-Time Delivery, Zero Makegoods, and 14x Account Growth With the Same Team

By putting structured QA, disciplined reporting, and scalable operations in place, Atidiv transformed a reactive agency function into a high-throughput delivery engine — with measurable results across every operational metric.