The Ed-tech brand operates both online and offline, providing demos in person after online bookings. It sought to scale its operations and increase its customer base focusing on USA, UK, Australia and UAE markets.
However the company faced challenges in:
- Struggled to increase the number of demo bookings due to the disconnect between online bookings and in-person demos.
- Faced difficulties in creating content that resonated with the target audience, or that would capture attention and encourage engagement.