Problem: Inefficiency in Campaigns
with Higher CAC

problem dm

The Lawncare provider relied on marketing campaigns on the Meta platform to acquire customers.
However they were facing two major problems:

  • High Customer Acquisition Cost (CAC): Their was significantly higher than their desired threshold, making it difficult to achieve profitability and sustainable growth.
  • Inefficiencies in Meta Campaigns: Their campaigns lacked optimization and failed to effectively engage the target audience, thus resulting in low conversion rates and a poor return on advertising spend.
problem dm

The Lawncare provider relied on marketing campaigns on the Meta platform to acquire customers.
However they were facing two major problems:

  • High Customer Acquisition Cost (CAC): Their was significantly higher than their desired threshold, making it difficult to achieve profitability and sustainable growth.
  • Inefficiencies in Meta Campaigns: Their campaigns lacked optimization and failed to effectively engage the target audience, thus resulting in low conversion rates and a poor return on advertising spend.

Our Clients
Can’t Stop Raving!

Client Image

DIRECTOR OF A Media agency,
USA

Aditiv is absolutely fantastic to work with! I am always impressed with their high quality of work. They really care about the business and are the nicest people to work with!”

Client Image

DIRECTOR OF A Media agency,
France

Aditiv is absolutely fantastic to work with! I am always impressed with their high quality of work. They really care about the business and are the nicest people to work with!”

Solution: Creative Transformation, Micro-
Conversions and More!

Atidiv devised a comprehensive marketing strategy, custom-made for the Meta platform,
to effectively tackle the Lawncare provider’s challenges.

Creative Makeover
  • Revamped their creatives on Meta and Instagram.
  • By creating visually appealing and engaging content, we captured the target audience’s attention and generated higher engagement rates.
Micro-Conversions
  • These included click-through, add-to-cart actions, and interest-based engagements.
  • This helped in improving the quality of the audience and subsequently increase overall conversion rates.
Archetype Map and Visual Hooks
  • We created an archetype map to understand the target audience on Meta and Instagram.
  • This map guided in creating audience-specific visual hooks.
  • We therefore increased engagement and conversions.
Captivating Content
  • Included compelling copy, persuasive messaging, and personalized content that resonated with the target audience on Meta and Instagram.
  • This helped in driving them towards the desired micro conversions.
Creative Makeover
  • Revamped their creatives on Meta and Instagram.
  • By creating visually appealing and engaging content, we captured the target audience’s attention and generated higher engagement rates.
Micro-Conversions
  • These included click-through, add-to-cart actions, and interest-based engagements.
  • This helped in improving the quality of the audience and subsequently increase overall conversion rates.
Archetype Map and Visual Hooks
  • We created an archetype map to understand the target audience on Meta and Instagram.
  • This map guided in creating audience-specific visual hooks.
  • We therefore increased engagement and conversions.
Captivating Content
  • Included compelling copy, persuasive messaging, and personalized content that resonated with the target audience on Meta and Instagram.
  • This helped in driving them towards the desired micro conversions.

Exceptional Impact

2.1 X

Increase in add-to-cart metric

40%

Reduction in cost per add-to-
cart action on Meta

1.5X

Increase in conversion rate

50%

Reduction in CAC

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